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Do you think lightning is never twice? Everyone dreams of winning the lottery, although astronomical rate. But what about the few who hit the jackpot twice? It is happening, but the chances of winning the jackpot twice still astronomical.

Do not bet on that for you. But you can dream. Let's say you beat the chance to win a jackpot mega millions, say $ 5 million. That would you super-happy, is not it? Of course it would! Well, let's say that the lights on again and win the jackpot a second time dignity that you have twice as happy? No!

To explain why the economic principle of the law of diminishing marginal utility. The law of diminishing marginal utility, as defined in Wikipedia, it means that the marginal benefit from an additional unit is inversely related to the number of units already in possession.

As an example, a very thirsty is that a glass of water. The glass of water would be its thirst for calm and would be very useful for him. Let us say now that he is a second glass of water. This second glass of water would not be as useful as the first glass (it would not much benefit), as the first glass already deleted his thirst, but it could still help to hydrate him. Is he a third glass of water to drink, but it would not offer the benefits that the first two glasses offered. In short, the less useful it is for him. This is the law of diminishing marginal utility.

So what happens if your first $ 5 million U.S. dollars jackpot? Your life is totally changed! You can material things: exotic cars, house, boat, electronics, what you want! You can do the work. You can stay. In other words, $ 5 million U.S. dollars can be super happy.

If you are one of the few, the lucky win the jackpot twice, and received a second $ 5 million winfall, it would be nice, but it would not be twice as happy. For example, you say, the work after the first lottery to win all the time in the world to do what you want. A second lottery win can not buy you even more time, time is limited, and you have it already. Perhaps a second lottery win, you can buy more items, such as a few exotic cars. Of course, the happier you can, but only marginally. You can only win, driving at a time, although you can now own ten.

That is the law of diminishing marginal utility. Remember this way: Nothing beats the joy you get from the first time, if you have something to do or something you've always wanted to do.

Tino Buntic is the creator of TradePals, providing free sales leads, free advertising for business people and entrepreneurs in the United States and Canada.