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Article marketing is now a way to time-tested promotion of websites and other online companies. It works without a doubt, and best of all, it does not cost a cent. The only cost is in terms of your time and mental energy. This fact leads entrepreneurial online marketer to the conclusion that they are more articles to write and send, the better. Sky's the limit. Right?

Well, in some ways, this is the case. Each item that you are there with a link to your website adds to the potential growth of your company. In this sense, more is better. But it is a poorly understood dark side of this "bang out as many as possible," "strategy in the marketing of articles: The law of diminishing returns.

Princeton University WordNet ® defines the law of diminishing returns as "an act of affirmation that after a certain level of performance has been achieved will lead to a decrease in efficiency." "

The test

For the purposes of Article Writing and Marketing, to do this, too much at once. Let's say you write an article and submit it to your favorite article directory. Then sit back and track how many people read it, how many and click the link to your website. After a certain time - say one month - note the numbers and decide it is worth your time to write more articles and in this way. So, go to write ten articles and submit them all at the same time on the same directory that you initially tested.

The problem

In anticipation of 10-times as many readers, and click on lines in your site, you are waiting for the results. And it does not happen. They end only 5-times as many views and clicks, even if you have 10-times the amount of work.

"What happened?" is the first question you have. "Have I done something wrong?" Well, you actually have. You forgot, for which the law of diminishing returns. See, an article such as EzineArticles is directly start the article "" Life "by prominent on the homepage and the top of the category page for a day or two. This fact alone is insufficient to establish a good number of readers on your article.

So, if you think back to that first article you placed on the market, a good percentage of the total amount of views and click-throughs in the one-month trial came during the first days. Then there was probably a steep drop-off, as the month progressed.

Now, to know how it works, adjust the effect, if you have ten items all ads on the same day. The net effect is that your articles are in competition with each other, that prime positioning on the Register of the homepage and category page. And that's why not every item to the same results, have your first article. You drown each other out.

The solution

The solution to this dilemma Article Marketing is quite simply, grateful. Actually, there are a few of them. First, a timetable for the submission of your article. You need to find something to see where the "sweet spot", so to speak, but the idea is to only submit a few articles on the same day.

If you have ten new articles ready to go, for example, defines five per day over two days. Or maybe two per day over a 5-day stretch better. The key is testing various strategies to shed light on the best solution. The second option is to add a few more article directories and distribution of your articles. This is the same effect as long as you wisely. The bottom line is to be avoided, discouraged by the law of diminishing returns. Do not scale back. Keep writing articles! Just a little smarter about the market as you.

Are you looking for ways to build through free traffic to your site? Take a copy of John's article writing and marketing guide and blueprint for writing articles that are traffic magnets.