In these days it seems that grammar, spelling and punctuation have the option of 250 KB computer. With IM and SMS, there is hardly a necessity ... right? Wrong!

As an entrepreneur, it is imperative that you check and double-click everything you send, advertising for your company. I can understand if you want a quick IM or text message with a friend. That is private.

But in the economy, it is about credibility. It may very well what you are doing and you always want to make the best presentation. If you do not have the time to get good, you can doubt in the minds of potential customers.

Would you choose to do with the sedan, which have an effect on the page and a few scratches? Or the shiny, new statement?

If you are looking for a doctor, would you decide who bears an old plaid hunting shirt and dungarees with holes in the knees and has an office with beat-up furniture from the 1960s? Or you clean office with modern furniture, clothes trousers, a dress shirt and a white coat?

It is no different with your marketing.

A badly written email can lead the reader to the Delete key before they are finished. A poorly written sales letters or brochures, are certainly to the Trash. And, let's face it, nobody has time for a poorly written website.

You can use the law of attraction all day long, saying affirmations, meditation, etc., but if you are not even in line with what you want to win, it's a bust.

If the technical side of writing is difficult for you, what can you do? It's all well and good to find a friend to look over your most recent writing, and if they are an exceptional writer, that may be sufficient. If you want to hire a professional editor.

An editor is supported by the writing and make sure that your message to your audience. They are your grammar, punctuation and spelling to make sure everything is correct.

With a small object, it will not cost much, but the presentation and will probably increase your response rate over time. If you frequently e-mails or marketing, you can order a text editor for retainers. In other words, you pay in advance, x amount of dollars for x number of hours of work. In this way, they are available when you need it.

The little money you spend be worth it. You can be confident that you present your company, and even in the best light possible and tighten the quality of your customers are looking for your company.

Faye Levow, writer / editor / book-writing coach

http://www.WriteYourBestSellerNow.com

http://www.JustTheWriteWords.com